Coca-Cola Case Study
Advanced Segmentation with AI.
Coca-Cola Andina is one of the largest Coca-Cola bottlers in Latin America, operating in Chile, Argentina, Brazil, and Paraguay. With a focus on innovation and sustainability, the company is dedicated to producing, distributing, and selling Coca-Cola beverages, maintaining high standards of quality and operational efficiency. Its commitment includes resource optimization and adapting to the changing needs of the market to strengthen its position in the beverage industry.
The Project.
Coca-Cola sought an intelligent customer segmentation system that could identify and analyze behavioral patterns across different market segments. The solution had to automatically adapt to new data, allowing for optimized marketing strategies and improved return on investment.
Our Solution.
Coderio implemented an advanced segmentation solution using clustering algorithms, such as K-means and DBSCAN, to perform multidimensional analysis of behavioral patterns.
The system automatically adjusts with each new data point, continuously improving the accuracy of the segments. Additionally, it incorporates interactive visualizations that provide a quick and detailed understanding of each segment, benefiting both retail sectors with purchase pattern segmentation and B2B and e-commerce with user-specific classifications and personalized experiences.
