Coca-Cola Case Study
Driving Creative Efficiency.
Coca-Cola Andina is one of the largest Coca-Cola bottlers in Latin America, operating in Chile, Argentina, Brazil, and Paraguay. With a focus on innovation and sustainability, the company is dedicated to producing, distributing, and selling Coca-Cola beverages, maintaining high standards of quality and operational efficiency. Its commitment includes resource optimization and adapting to the changing needs of the market to strengthen its position in the beverage industry.
The Project.
Coca-Cola faced the challenge of accelerating and optimizing the creation of marketing promotions for its various products and campaigns. Coca-Cola was looking for a solution to improve efficiency, reduce design and copywriting time, and ensure consistency in brand voice. Additionally, the company sought a flexible, customizable platform that would allow the creation of high-quality content while maintaining consistency across campaigns.
Our Solution.
Coderio implemented an automation system with AI integration designed to streamline the creation of marketing promotions in record time. This solution included customizable templates for various presentations (bipack, track, etc.) that adapt to Coca-Cola’s different products and offers.
The system produces high-quality promotional copy consistent with the brand’s voice through generative AI, significantly reducing the time required to create promotions from hours to minutes. The platform also allows for personalization and flexibility, enhancing Coca-Cola’s ability to respond quickly to market demands.
