AVON Case Study
Empowering Avon.
Avon is a renowned beauty and personal care company recognized globally for its direct-selling model. Founded in 1886, it has a rich history of empowering women through entrepreneurship. Avon offers a wide range of skincare, cosmetics, fragrance, and personal care products. With a presence in over 100 countries, Avon continues to be a leader in the beauty industry.
The Project.
The project involved developing a cutting-edge self-managed website integrated with a CRM system aimed at revolutionizing Avon’s customer service delivery. By leveraging advanced technology and innovative design, we created a digital platform that showcased the client’s offerings and facilitated seamless interactions and transactions.
Our Solution.
Our strategy revolved around establishing a rapid development cycle, leveraging prototypes, and engaging end-users throughout the process. By swiftly iterating on prototypes and soliciting end-user feedback, we ensured Avon had a dynamic structure that resonated with their audience. This iterative approach facilitated continuous improvement, allowing us to refine features and design elements in response to evolving needs and preferences.
Moreover, integrating self-management capabilities into the website was a game-changer, giving Avon the reins to maintain control over its online platform. With the ability to make instant updates and modifications as needed, they gained unprecedented flexibility and responsiveness.
This powerful combination of rapid prototyping, user involvement, and self-management features not only expedited the development process but also delivered a finely tuned platform, successfully decreased inherent costs, and shortened the development time to meet their objectives while exceeding user expectations.
