Oct. 29, 2026

Partner vs. Vendor: The Engagement Model Shift Enterprise Clients Are Asking For.

Picture of By Eugenia Kessler
By Eugenia Kessler
Picture of By Eugenia Kessler
By Eugenia Kessler

25 minutes read

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The Question Every Enterprise Buyer Is Now Asking

Something has shifted in how enterprise technology leaders talk about their external development relationships. Renewal conversations that used to center on rate cards and headcount now open with a different question: is this a vendor we manage, or a partner we build with? CTOs and VPs of Engineering are bringing that language into RFPs, steering committee meetings, and conversations with their own boards about how software gets built. What they are really describing is a vendor to partner engagement model shift, and it is showing up in enough enterprise accounts at once that it is worth naming and understanding on its own terms.

The distinction is not semantic. A vendor relationship and a partner relationship are structured differently, governed differently, and measured differently. Procurement-driven vendor management optimizes for cost and interchangeability. It treats engineering capacity as a commodity that can be swapped out when a cheaper option appears. But the technology organizations that are actually shipping AI-augmented products, modernizing decades of technical debt, and protecting sensitive systems at scale have learned that interchangeable capacity does not compound. Context does. Trust does. Institutional memory of your architecture, your incident history, and your roadmap does.

This article breaks down what actually separates the two models, why enterprise buyers are pushing for the change now, and what it takes to make the shift with a provider you already work with. Later in this piece, we also look at what Coderio’s published case studies for clients such as Kavak, Cencosud, Coca-Cola Andina, and FedEx document, and where we draw an inference rather than cite a verified fact.

It is worth being precise about why this conversation is happening now rather than five years ago. The shift is being driven by three converging pressures on enterprise technology organizations: the operational demands of AI-augmented software delivery, a global shortage of experienced engineering talent that shows no sign of easing, and a hard lesson learned during the last few budget cycles that constantly re-competing engineering contracts on price alone quietly erodes delivery speed and code quality. None of these pressures are temporary. They are structural features of the current technology landscape, and they explain why the vendor-to-partner conversation is showing up in board-level technology strategy discussions rather than staying confined to procurement.

Key Takeaways

  • A vendor relationship is transactional and scoped to deliverables. A partner relationship shares governance, roadmap ownership, and business outcomes.
  • Talent scarcity, AI-augmented delivery, and rising breach costs are structural drivers of this shift now, not a passing preference.
  • The shift is measurable across five signals: governance cadence, success metrics, team continuity, knowledge ownership, and contract structure.
  • Documented, repeated engagement with a named client is stronger evidence of a real partnership than marketing language, though most public case studies do not disclose contract length or renewal history.
  • Most enterprises make the shift with a provider they already work with, by changing contract and governance terms rather than re-procuring.

Vendor vs. Partner: What the Words Actually Mean in Practice

It is easy for the word partner to become marketing language, printed on a homepage without changing anything about how the relationship actually runs. The two models are distinguishable by concrete operating characteristics, not by which word appears in a pitch deck.

A vendor relationship is transactional. It is scoped to a defined list of deliverables, governed by a statement of work that requires a change order for anything outside the original scope, and managed through ticketing systems that track hours and output. Success is measured narrowly, typically against service-level metrics like uptime or ticket resolution time. Knowledge about your systems stays external to the relationship. When the contract ends or a cheaper bid appears, the relationship ends with it, and most of what the team learned about your codebase leaves with them.

A partner relationship is built to own outcomes, not just execute tickets. The provider’s senior engineers sit in your planning cycles and your architecture reviews. Roadmap visibility runs both directions. Governance happens through a joint structure, not a one-way status report. Pricing is tied to the value delivered, whether that is deployment frequency, cycle time, or a modernization milestone, rather than purely to hours logged. Critically, the people doing the work stay on the account long enough for institutional knowledge to compound instead of resetting with every new engineer. This is the operating model behind approaches like development delivery squads and structured development methodologies, where the team is built to stay embedded rather than rotate through a scope of work.

Neither model is inherently wrong for every situation. A narrowly scoped, short-duration project may genuinely call for a vendor relationship. The problem enterprise buyers face is that they use vendor-shaped contracts and vendor-shaped governance for work that is strategic, ongoing, and deeply tied to competitive advantage, like AI adoption, core system modernization, and platform architecture. That mismatch is where the friction shows up.

This also has direct implications for how procurement teams should structure sourcing decisions. A request for proposal built around the lowest hourly rate is optimized to find a vendor, not a partner, because it evaluates bids on the one variable a partnership model deliberately de-emphasizes. Enterprises that want a genuine engagement model shift often need to change their procurement scoring criteria first, weighting team continuity, domain expertise, and governance model as heavily as cost, before the market of potential providers will respond with partnership-shaped proposals instead of vendor-shaped ones.

Common Software Engagement Models Compared

Vendor and partner are operating models, not contract templates, but they tend to map onto a few recognizable engagement structures. When enterprise teams weigh an outsourcing partner vs. vendor decision, they are usually choosing among these four structures rather than between two abstract labels. The table below compares the four enterprise engagement models buyers encounter most often.

Engagement ModelBest Suited ForGovernance StyleTypical Risk
Time and materials staff augmentationShort-term capacity gaps, well-defined tasksClient directs work day-to-dayLow continuity once the engagement ends
Fixed-scope statement of workDiscrete projects with a clear end stateChange orders govern any scope shiftRigid when requirements evolve mid-project
Managed capacity or dedicated squadOngoing product development, multiple sprintsJoint sprint planning, shared backlogRequires active client engagement to stay effective
Outcome-based partnershipStrategic, multi-year initiatives like modernization or AI adoptionJoint steering committee, shared roadmap ownershipRequires more upfront trust and a longer evaluation runway

Vendor relationships cluster around the first two models. Partnerships live in the last two, and the shift enterprises are asking for is usually moving from fixed-scope statements of work to managed capacity or outcome-based structures, applied to the relationships that carry the most strategic weight.

When a Vendor Relationship Is Still the Right Choice

None of this means every external engineering relationship should become a deep partnership. A short, well-defined project, a one-time security audit, or a burst of capacity to clear a backlog before a deadline is often better served by a straightforward vendor arrangement. The overhead of joint governance, shared roadmap ownership, and long-tenure staffing pays off only when the work is ongoing, strategic, and closely tied to competitive advantage. Enterprises that try to run every vendor relationship through partnership-level governance end up spreading their own attention too thin to do it well for the two or three relationships that actually warrant it. The judgment call is not vendor versus partner in the abstract. It is matching the engagement model to the strategic weight of the work.

Why the Traditional Vendor Model Is Breaking Down

Four forces are pushing enterprise technology leaders to rethink how they structure external engineering relationships.

AI-Native Engineering Requires Context, Not Just Capacity

AI-assisted development tools are powerful in the hands of engineers who understand a codebase’s history, its security constraints, and its architectural intent. The 2025 DORA State of AI-assisted Software Development Report found that AI’s primary role is as an amplifier: it magnifies an organization’s existing strengths and weaknesses rather than fixing them, and the greatest returns come from a strategic focus on the underlying organizational system rather than the AI tools themselves. DORA’s finding is about organizational systems in general, not about vendor versus partner staffing models specifically, so it should be read as relevant context rather than a study that settles the question. Our reading of that finding, as a services provider, is that a rotating team with little accumulated context has less of an organizational system to amplify than a team embedded for years, though DORA did not test that comparison directly. Organizations that are serious about AI-led modernization or building out machine learning and AI capability still need engineers who know the system well enough to know where AI-generated code needs extra scrutiny, which is a judgment more plausibly built through account tenure than purchased by the hour.

Talent Scarcity Makes Continuity a Strategic Asset

Global demand for skilled technologists continues to outstrip supply, and employers themselves say the gap is getting harder to close, not easier. The World Economic Forum’s Future of Jobs Report 2025, based on a survey of employers representing more than 14 million workers worldwide, found that skill gaps are considered the single biggest barrier to business transformation over the 2025 to 2030 period, cited by 63% of employers. When the skills a business needs are this hard to find and retain, treating engineering capacity as a swappable commodity works against an enterprise’s own interests. A partner model shifts the burden of recruiting, retaining, and developing that talent onto an organization built to do it well, rather than leaving the client to re-source a new vendor team every renewal cycle.

Delivery Stability Depends on Organizational Continuity

The 2024 DORA State of DevOps Report (still the most recent DORA research on this question) found that unstable organizational priorities cause meaningful decreases in productivity and substantial increases in burnout, an effect highly resistant to mitigation. DORA studied internal priority-shifting, not vendor turnover, so the link to vendor churn is our own analogy, not a DORA finding: constant vendor churn and repeated re-onboarding plausibly introduce a comparable instability, though this has not been directly studied. Weigh that analogy on its own merits, not as evidence from the report itself.

Security and Compliance Exposure Rises With Every Transition

The 2026 IBM Cost of a Data Breach Report puts the global average cost of a data breach at 4.99 million dollars, a 12% increase over the prior year and a record high. That report does not measure vendor transitions specifically, but the mechanics of a transition point toward the same category of exposure it studies: credentials to revoke, access to review, and undocumented tribal knowledge that walks out the door with the outgoing team. Against a nearly 5 million dollar average breach cost, enterprises in regulated industries have good reason not to treat that exposure as routine, which is one reason security-conscious clients want an embedded Digital Security Studio relationship rather than a rotating cast of contractors touching sensitive systems.

Modernization work compounds this problem further, because it rarely fits neatly into a fixed-scope statement of work. As Coderio has argued elsewhere, modernization is not a project, it is a posture, and technical debt accumulates in the gaps left by short-term, transactional engagements that never had the mandate or the continuity to address root causes.

Five Signals That Separate a Vendor Relationship from a Partnership

The table below lays out five concrete, observable differences. Use it as a quick self-assessment against your current engagements, whether they are staffed through IT staff augmentation or dedicated delivery squads.

SignalVendor RelationshipPartner Relationship
Governance cadenceStatus calls tied to open ticket volumeJoint quarterly roadmap and architecture reviews
Success metricSLA adherence: uptime, response timeBusiness outcomes: deployment frequency, cycle time, cost per feature
Team continuityRotating staff, resumes swapped per SOWNamed engineers with multi-year account tenure
Knowledge ownershipDocumentation lives with the client onlyShared, versioned knowledge base co-maintained by both sides
Contract structureFixed scope, change order for anything newOutcome-based or capacity-based agreement with built-in flexibility

Most engagements will not score cleanly on one side or the other. That is normal. The point of the exercise is to identify which signals are furthest from where you need them to be, and to treat those as the starting point for a renegotiation, not a full provider replacement.

What the Shift Looks Like in Practice: Governance, Roadmaps, and Risk

Moving an engagement from vendor to partner is a structural change, and it shows up in three specific places.

Governance

Vendor governance is typically a one-directional status update. Partnership governance runs through a joint steering committee where the provider’s senior engineers have a standing seat, not a guest appearance when something breaks. In banking and financial services engagements, for example, this often means the partner’s architects sit inside the client’s own governance process for a Banking Modernization Studio initiative, with shared accountability for regulatory milestones rather than a one-way handoff of requirements.

Roadmap Ownership

In a vendor model, the client owns the roadmap and the provider executes against it. In a partner model, the provider’s engineers contribute to sequencing decisions, flag technical risk before it becomes a blocker, and push back on unrealistic timelines with the credibility that comes from having lived inside the codebase for years, not weeks.

Quality and Risk

Quality assurance is one of the clearest places this shift becomes visible. A vendor model often treats testing as a downstream checkbox. A partner model embeds a Quality Engineering Studio discipline into the delivery process itself, so that risk is caught and owned jointly rather than discovered late and blamed on whichever team happened to touch the code last.

What the Public Record Actually Shows

Enterprise buyers are right to be skeptical of partnership language not backed by evidence, so it is worth being precise about what Coderio’s published case studies document and what they don’t. None of Coderio’s public success stories disclose contract length, renewal history, or how long a given engagement has run, so public sources cannot verify claims about multi-year tenure for any single client. The published case studies do show the scale and sensitivity of the work Coderio has been trusted with and, in one case, a client returning for multiple distinct, separately published engagements over time.

The clearest publicly documented example of an expanding relationship is Coca-Cola Andina, one of the largest Coca-Cola bottlers in Latin America. Coderio has published at least four separate case studies naming this client: a demand-prediction system, a customer churn-prediction tool, an advanced customer segmentation system, and a sentiment-analysis tool for customer comments. Four separately documented projects for the same named client, published at different times, is real evidence of a relationship that grew rather than one that delivered a single result and ended. It does not, on its own, tell us the relationship’s total duration or whether it involved a single contract or several.

Other public case studies document a single, substantial engagement rather than an evidenced history of renewal. For Kavak, a used-car marketplace and one of Latin America’s best-known automotive platforms, the published case study describes designing and implementing a three-layer lakehouse data architecture on AWS, work that required close familiarity with the client’s existing data flows to avoid disrupting a live, revenue-critical platform during the migration. The case study does not state whether this was Coderio’s only engagement with Kavak or part of a longer relationship.

For Cencosud, one of the largest retail groups in South America, the published case study describes rebuilding two supermarket e-commerce platforms spanning mobile, cloud, and VTEX commerce infrastructure. As with Kavak, the case study does not disclose contract duration, renewal, or whether follow-on work occurred.

For FedEx, the published case study describes a logistics technology upgrade involving real-time shipment tracking and predictive modeling for route optimization, delivered by a dedicated Java and DevOps team using agile methodologies. Being trusted with systems that touch package movement at scale for a company of FedEx’s size is notable regardless of how long the engagement ran, but the case study itself does not make a tenure claim, so this article will not make one on its behalf.

Taken together, the public evidence supports a narrower claim than blanket long-tenure partnership language would suggest: Coderio has been trusted with substantial, business-critical engagements across automotive, retail, logistics, and consumer goods, and has documented, repeated, expanding engagement with at least one named client. Broader claims about typical client tenure or renewal rates across the full roster are not something Coderio publishes, so this article treats them as unverified rather than assuming they generalize. Readers who want to review the public record themselves can do so on Coderio’s success cases and clients pages.

The Business Case: Why This Shift Is a CTO Priority, Not a Procurement Preference

It is tempting to file the vendor-to-partner conversation under relationship management or soft skills. The business case is harder-edged than that.

According to the 2025 Stack Overflow Developer Survey, 84% of developers are now using or planning to use AI tools, up from 76% the year before, with 51% of professional developers using them daily. The same survey found that 46% of developers actively distrust the accuracy of AI-generated code, more than the 33% who trust it, and 66% cite AI solutions that are almost right, but not quite, as their top frustration. That survey describes developer sentiment broadly; it does not compare vendor and partner staffing models, so it should not be read as evidence that one model handles AI-assisted delivery better. What it does establish is that AI-assisted coding is now mainstream and that developers themselves remain skeptical of its output, raising the stakes on code review and security oversight, both of which depend on engineers who know a codebase deeply, regardless of staffing model.

There is also a direct cost argument. Every vendor transition carries a hidden tax: ramp-up time for the new team, lost institutional knowledge from the outgoing one, and a productivity dip that rarely shows up on the RFP scorecard used to select the cheaper bid. Combine that with the skills shortage the World Economic Forum has documented, and the arithmetic tilts further toward continuity. Coderio has made a related argument in its own writing on DevEx as a competitive advantage and on code quality in outsourced development: that developer experience and code quality both compound over time inside a stable team, and every reset of that team resets the compounding. Readers should note that these are Coderio’s own position pieces rather than independent, third-party research, so treat them as a vendor’s reasoning with a stake in the argument, not external validation.

For a CTO, this is not a preference about how vendor calls feel. It is a risk and velocity decision with a measurable effect on delivery speed, code quality, and security posture.

Is Your Current Engagement a Vendor or a Partner? A Diagnostic

Before restructuring anything, be honest about where a given engagement sits today. Walk through the questions below with your current provider relationships in mind.

QuestionVendor AnswerPartner Answer
Who attends your architecture reviews?Only internal staffNamed provider engineers with a standing seat
How is success measured?Tickets closed, hours billedDelivery outcomes: velocity, quality, cost per feature
What happens when a key engineer leaves?Relationship value drops sharplyShared documentation absorbs the transition with minimal disruption
How is pricing structured?Rate card per hour, change orders for scope shiftsOutcome-based or capacity-based, tied to the roadmap
Who owns the modernization roadmap?Client only; provider executes ticketsShared ownership; provider contributes strategy and sequencing

If most of your answers land in the vendor column for a relationship you consider strategic, that gap is the starting point for the conversation, not a reason to end the relationship. Providers built around embedded delivery models, including staff augmentation arrangements structured for continuity, can often shift governance and contract terms without a full re-procurement.

Why a Nearshore Development Partnership Makes This Shift Easier to Execute

The governance mechanics of a partnership, joint steering committees, shared architecture reviews, daily collaboration on roadmap sequencing, depend on people being able to work together in something close to real time. That is one reason the vendor-to-partner conversation comes up so often alongside nearshore delivery specifically, though the following is Coderio’s own perspective as a nearshore provider, not independent, third-party research. In Coderio’s own analysis, Latin America has emerged as one of the largest engineering hubs serving the US market, and overlapping time zones make joint planning sessions, pair programming, and live architecture debates more practical than a twelve-hour offset would allow.

Time zone alignment alone does not make a relationship a partnership. It plausibly removes a structural obstacle that would otherwise push engagements back toward a transactional, ticket-and-handoff model, since asynchronous communication across a large time gap tends to slow joint governance. Coderio has written elsewhere about why it believes Latin America has become a preferred region for software outsourcing and about the case for staff augmentation in Latin America; both are Coderio’s own positioning as a Latin America-based provider, not independent market studies, and readers should seek third-party benchmarks if this factor matters to their decision.

Making the Shift: A Practical Roadmap for Enterprise Buyers

For technology leaders who conclude a strategic relationship is stuck in a vendor structure, the shift tends to follow a consistent sequence. None of these steps require terminating an existing relationship. Most enterprises that succeed at this shift do it with a provider they already work with, by changing the terms of engagement rather than the roster of vendors on their list.

  1. Redefine success metrics before the next renewal. Move the primary success measures from SLA adherence alone to outcome-based KPIs such as deployment frequency, cycle time, and defect escape rate, and put those metrics in the renewal contract itself rather than leaving them as an informal expectation.
  2. Restructure governance. Create a joint steering committee and give the provider’s senior engineers a standing seat in architecture and roadmap reviews, not just incident calls, so that context flows both directions instead of only from client to provider.
  3. Change the contract shape. Move from unit-rate statements of work toward embedded squads with capacity commitments and outcome incentives built in, so pricing rewards the outcomes you actually care about instead of hours logged.
  4. Invest in continuity on both sides. Request named engineers and track tenure on the account, and commit to keeping your own internal stakeholders stable enough that the partner is not re-learning your organization every quarter. Continuity is a two-way obligation, not something you can demand unilaterally.
  5. Extend trust incrementally. Start with a bounded, high-visibility initiative, measure how the provider performs under real governance, and expand scope as trust compounds rather than handing over everything at once. The Coca-Cola Andina relationship referenced earlier in this article is one documented example of scope expanding through a sequence of separate projects rather than a single large commitment made upfront.

A tech health check is a useful, low-risk entry point for this process. It gives both sides a shared, objective view of where the current architecture and delivery practices stand before renegotiating how the relationship is governed, and it naturally complements the engineering ingenuity a genuine partner is expected to bring from the first engagement.

Common Pitfalls When Enterprises Attempt This Shift

The shift from vendor to partner fails in predictable ways. Four pitfalls come up most often.

The first is treating partner as a label rather than a structural change. Renaming a vendor a strategic partner in a press release does nothing if the governance, pricing, and staffing model underneath stay exactly the same.

The second is running a procurement process designed for interchangeable vendors, typically a lowest-bidder RFP, while expecting partnership-level commitment in return. Those two things are structurally incompatible, and providers can tell the difference between being evaluated as a commodity and being evaluated as a long-term collaborator.

The third is failing to invest in continuity internally. A provider cannot build durable context if their primary points of contact on the client side turn over every few months. Partnership is a two-way commitment, and Coderio’s guidance on choosing the right outsourcing partner applies in both directions: the client side has to show up consistently too.

The fourth is expecting partnership-level benefits without extending a partnership-level runway. Trust and context compound over years, not over a single successful sprint. Enterprises that evaluate a shift after one quarter and revert to vendor-style management when results are not immediate are optimizing for the wrong time horizon. For a broader look at how these delivery models compare, see Coderio’s breakdown of in-house development versus outsourcing versus staff augmentation.

The fifth is applying the shift unevenly across a portfolio of vendors and expecting the same result everywhere. Not every provider relationship needs to become a deep partnership, and treating them all identically dilutes the attention and governance investment the genuinely strategic ones require. The more effective approach is to segment external relationships deliberately, decide which two or three actually merit the governance overhead of a true partnership, and let the rest remain efficiently managed, well-run vendor relationships.

Frequently Asked Questions

1. What is the difference between a vendor and a strategic software development partner?

A vendor executes a defined scope of work under narrow service-level metrics, with knowledge and staff that rotate with the contract. A strategic partner shares governance, contributes to roadmap decisions, and keeps consistent engineers on the account long enough for institutional knowledge to compound. That shift, from a vendor to partner engagement model, is what the rest of this article walks through in practical terms.

2. How long does it take to build a true partnership with an outsourcing provider?

No independently published benchmark exists. The following is internal guidance based on Coderio’s own engagement experience, not an externally verified statistic, so treat it as directional rather than a fixed rule: relationships that reach a genuine partnership model typically need at least twelve to eighteen months of consistent delivery and expanded scope before governance and trust fully mature. The timeline shortens when both sides invest in continuity from the start rather than treating the first engagement as a trial either party can walk away from without consequence.

3. Does an engagement model shift require a new contract, or can it happen within an existing SOW?

It usually requires renegotiating the contract structure, since vendor-style statements of work are built around fixed scope and change orders rather than outcome-based or capacity-based terms. However, the shift can often happen with the same provider, without a full re-procurement. The most practical approach is to raise the conversation at the natural renewal point, using the diagnostic questions earlier in this article as the starting agenda rather than opening a new competitive bid.

4. What KPIs indicate a partnership is working?

Look for outcome-based metrics rather than pure activity metrics: deployment frequency, cycle time, defect escape rate, engineer tenure on the account, and the share of roadmap decisions where the provider’s input meaningfully shaped the outcome.

5. Is the vendor-to-partner shift only relevant for large enterprises?

No. The underlying signals, governance cadence, team continuity, and shared roadmap ownership, apply at any company size. Smaller organizations may move through the shift faster simply because there are fewer layers of procurement process to renegotiate, though the business case is strongest wherever the work touches core architecture, sensitive data, or AI-augmented delivery.

6. How does nearshore delivery affect the vendor-to-partner conversation?

In Coderio’s own view as a nearshore provider, overlapping time zones and closer cultural alignment with US teams tend to make the governance mechanics of a partnership easier to run in practice, since joint planning sessions, architecture reviews, and daily collaboration can happen in real time rather than across a large time zone gap. That is a plausible mechanism, and it matches Coderio’s operating experience, but it is not an independently benchmarked claim, so weigh it alongside other factors specific to your own vendor evaluation.

Conclusion

The vendor to partner engagement model shift is not simply a rebrand. It changes governance, contract structure, and staffing continuity, and when implemented well, it can support faster delivery, lower security exposure, and engineering decisions informed by accumulated context rather than a fresh onboarding packet. None of those outcomes are guaranteed by the shift alone; they depend on whether governance, contract terms, and continuity actually change, not just the label applied to the relationship. Enterprise clients are asking for this shift because the traditional vendor model was not designed around AI-augmented engineering, scarce technical talent, or systems too sensitive to hand to a frequently rotating team, but the shift itself is a structural change enterprises have to execute deliberately, not a benefit that follows automatically from wanting it.

The public evidence reviewed in this article is narrower than blanket long-tenure partnership claims would suggest. It supports the claim that Coderio has been trusted with substantial, business-critical engagements for named enterprises across automotive, retail, logistics, and consumer goods, and that at least one of those relationships, Coca-Cola Andina, is documented as having grown across multiple separate projects. It does not establish contract duration, renewal rates, or tenure across Coderio’s broader client base, and this article has tried to be explicit about that distinction rather than implying more than the record shows. If your organization is evaluating whether a current engagement has the structure to become a real partnership, reach out to Coderio’s team to start with an honest assessment of where things stand today.

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Picture of Eugenia Kessler<span style="color:#FF285B">.</span>

Eugenia Kessler.

As Cofounder and Executive Director, Eugenia is responsible for the company’s creative vision and is pivotal in setting the overall business strategy for growth. Additionally, she spearheads different strategic initiatives across the company and works daily to promote the inclusion of women and minorities in technology. Eugenia holds a bachelor’s degree in design and studies in UI/UX with extensive experience as a Creative Director for fast-growing organizations in the USA. Passionate about design and its integration with branding and communication models, she continues to play an active part in building and developing the Coderio brand across the Americas.

Picture of Eugenia Kessler<span style="color:#FF285B">.</span>

Eugenia Kessler.

As Cofounder and Executive Director, Eugenia is responsible for the company’s creative vision and is pivotal in setting the overall business strategy for growth. Additionally, she spearheads different strategic initiatives across the company and works daily to promote the inclusion of women and minorities in technology. Eugenia holds a bachelor’s degree in design and studies in UI/UX with extensive experience as a Creative Director for fast-growing organizations in the USA. Passionate about design and its integration with branding and communication models, she continues to play an active part in building and developing the Coderio brand across the Americas.

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